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The domain has the following in the site, "Save Up to 50 on Your Car Insurance! Fast, Free Auto Insurance Quotes." I observed that the web site also stated " Comparing your California insurance online." They also stated " Smart shoppers are discovering that they can save more money by comparing automobile insurance online before committing to a coverage provider. Shopping for insurance online has become common because it makes it simple to shop around for the best price. You can compare top insurance carriers online or over the phone, with knowledgeable agents, and save hundreds more on your coverage." The meta header had car insurance as the first keyword. This keyword was followed by car insurance quotes, car insurance rates, and get car insurance which isn't as important as car insurance. The other words the site uses is free car insurance quotes. cheap car insurance is also included and might not be seen by web engines.